Hello! I’m a Product Design Leader currently at Spotify in New York City. At Spotify, I oversee a product design team responsible for ensuring all creators can grow and connect with their audiences on Spotify.
Before joining Spotify, I led brand + product marketing experiences at Hearst. Before Hearst, I was on the creative team at Publicis Groupe working on large consumer brands like Proctor & Gamble. Taking it back further - I loved being part of Viacom-CBS family where I got to work on VH1 + MTV shortly after my time at IMG ended. TLDR: I love building end-to-end holistic product experiences on high-functioning, strategically-driven teams 😊
Outside of work, I’m on the board of District 38 representing the Brooklyn neighborhoods of Sunset Park, Windsor Terrace, Greenwood Heights, and South Park Slope under the Brooklyn Borough President. Our board advises on policies and decisions for our district constituents. I'm the vice chair of the community outreach & access committee and also serve on the economic development committee within my appointment. Want to know more? Read this!
Lastly, I am a design mentor at Parsons School for Design & Yale School of Management where I attended college and post-grad education. More recently you can also find me on adplist. I love giving career advice to people early in their careers so please do not hesitate to reach out. You got this!
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• Guest speaker at the World Disrupt Forum March 2022, Customer Centricity in Product Development panel
• Spotify Wins a Trio of Awards at Cannes Lions 2023
• VH1 Rebrand at Viacom-CBS: Promax Awards Gold and Silver
• Charmin Relief Projects at Publicis: Finalist for Shorty Awards
• Ad Age Silver for best agency-client marriages at Publicis for Family Care (Charmin, Bounty & Puffs)
• Finalist for INMA 2021 Global Media Awards for Hearst Newspapers
• P&G Brand Stewardship awarded 2013-2016 to Publicis Groupe
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• Stringer at Brooklyn Eagle: The Hidden Power of Community Boards Sharping Brooklyn and beyond
• Co-Author of Collab Type by W Type Foundry x Secret Riso Club. Buy here
• Contributor at Kulfi Beauty. Kulfi is a group of South Asians empowering our community through representation: How Kajal became an important part of my makeup routine
• Spotify Design, Designing for Businesses
• The world's largest Collaborative Typeface, designed by 83 authors: New Latin Wave. Buy the book by Secret Riso Club here
• Babspac, Build a Better: Gov-tech Infrastructure
• Hilltop: The Heights with Hearst
• Pikwizard, Which aesthetic is more impactful? - Minimalism or Maximalism
• More writing available on Medium
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• Alumni Board at Parsons School for Design focusing on mentorship and career guidance for juniors and seniors.
• Business mentor at ADP List focusing on career guidance and industry knowledge.
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• Board member of District 7 representing the Brooklyn neighborhoods of Sunset Park, Windsor Terrace, Greenwood Heights, and South Park Slope under Brooklyn Borough President Antonio Reynoso.
• Fundraising and special events volunteer at In Gods Love We Deliver.
• Design community member at the American Institute of the Graphic Arts.
• Designer for Designers Available connecting social justice organizations with pro-bono design help.
• Consultant to several investment firms at Guide Point Advisors
• Executive Director at Build A Better State Pac. Babs Pac is a New Jersey continuing political committee.
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Yale School of Management, Executive Education
Parsons School for Design, Undergraduate Studies
Overseas School of Colombo, International Baccalaureate
If you’re still here you might as well drop me a line and say hello! You can ask me about something you see in ‘Currently’ where I share what i’m up to right now or on my (kind of) “Blog” - an outlet for when mercury is in retrograde and sometimes design.
For work samples, opportunities and collaborations - reach out! I love collaborating and meeting new people.