Hello! I’m a Product Design Leader currently at Spotify in New York City. At Spotify, I oversee a product design team responsible for ensuring all creators can grow and connect with their audiences on Spotify.
Before joining Spotify, I led brand + product marketing experiences at Hearst. Before Hearst, I was on the creative team at Publicis Groupe working on large consumer brands like Proctor & Gamble. Taking it back further - I loved being part of Viacom-CBS family where I got to work on VH1 + MTV shortly after my time at IMG ended. TLDR: I love building end-to-end holistic product experiences on high-functioning, strategically-driven teams 😊
Until recently, I served on the board of District 38, representing the Brooklyn neighborhoods of Sunset Brooklyn Borough President. Our board advised on policies and decisions for our district constituents. I was the vice chair of the community outreach & access committee and also served on the economic development committee within my appointment. Want to know more? Read this!
Lastly, I am a design mentor at Parsons School for Design & Yale School of Management where I attended college and post-grad education. More recently you can also find me on adplist. I love giving career advice to people early in their careers so please do not hesitate to reach out. You got this!
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• Guest speaker at the World Disrupt Forum March 2022, Customer Centricity in Product Development panel
• Spotify Wins a Trio of Awards at Cannes Lions 2023
• VH1 Rebrand at Viacom-CBS: Promax Awards Gold and Silver
• Charmin Relief Projects at Publicis: Finalist for Shorty Awards
• Ad Age Silver for best agency-client marriages at Publicis for Family Care (Charmin, Bounty & Puffs)
• Finalist for INMA 2021 Global Media Awards for Hearst Newspapers
• P&G Brand Stewardship awarded 2013-2016 to Publicis Groupe
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• Stringer at Brooklyn Eagle: The Hidden Power of Community Boards Sharping Brooklyn and beyond
• Co-Author of Collab Type by W Type Foundry x Secret Riso Club. Buy here
• Contributor at Kulfi Beauty. Kulfi is a group of South Asians empowering our community through representation: How Kajal became an important part of my makeup routine
• Spotify Design, Designing for Businesses
• The world's largest Collaborative Typeface, designed by 83 authors: New Latin Wave. Buy the book by Secret Riso Club here
• Babspac, Build a Better: Gov-tech Infrastructure
• Hilltop: The Heights with Hearst
• Pikwizard, Which aesthetic is more impactful? - Minimalism or Maximalism
• More writing available on Medium
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• Alumni Board at Parsons School for Design focusing on mentorship and career guidance for juniors and seniors.
• Business mentor at ADP List focusing on career guidance and industry knowledge.
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• Board member of District 7 representing the Brooklyn neighborhoods of Sunset Park, Windsor Terrace, Greenwood Heights, and South Park Slope under Brooklyn Borough President Antonio Reynoso.
• Fundraising and special events volunteer at In Gods Love We Deliver.
• Design community member at the American Institute of the Graphic Arts.
• Designer for Designers Available connecting social justice organizations with pro-bono design help.
• Consultant to several investment firms at Guide Point Advisors
• Executive Director at Build A Better State Pac. Babs Pac is a New Jersey continuing political committee.
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Yale School of Management, Executive Education
Parsons School for Design, Undergraduate Studies
Overseas School of Colombo, International Baccalaureate
If you’re still here you might as well drop me a line and say hello! You can ask me about something you see in ‘Currently’ where I share what i’m up to right now or on my (kind of) “Blog” - an outlet for when mercury is in retrograde and sometimes design.
For work samples, opportunities and collaborations - reach out! I love collaborating and meeting new people.