Hi, I’m a Product Design Leader currently at Spotify in New York City. At Spotify, I oversee a product design team focused on helping creators grow and connect with their audiences through powerful, intuitive tools that bring their work to life.
Before Spotify, I shaped brand and product marketing experiences at Hearst, and prior to that, worked at Publicis Groupe on large consumer brands like Procter & Gamble. I got my start in the media world with Viacom-CBS, where I had the chance to work on VH1 and MTV following my time at IMG. Across every role, I’ve been passionate about crafting seamless, end-to-end product experiences that blend strategy, storytelling, and innovation.
Beyond the office, I served on the board of District 38 in Brooklyn, advocating for the communities of Sunset Park and beyond. As vice chair of the Community Outreach & Access Committee—and a member of the Economic Development Committee—I helped shape policy and programs that impact real lives at the local level. Want to learn more? Read this.
I also recently launched UX of Motherhood—a personal project that explores the messy, magical intersection of early parenthood and design thinking. It started as a few jotted notes during midnight feeds and has grown into something I'm excited to share more widely.
Lastly, I’m a design mentor at Parsons School for Design and Yale School of Management, where I studied design and business. I love supporting people early in their careers, so feel free to reach out if you're looking for advice or feedback.
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• Judge at the inaugural 2025 Design Portfolio Review. Read more: AIGA Portfolio Review
• Guest speaker at the World Disrupt Forum March 2022, Customer Centricity in Product Development panel
• Spotify Wins a Trio of Awards at Cannes Lions 2023
• VH1 Rebrand at Viacom-CBS: Promax AwardsGold and Silver
• Charmin Relief Projects at Publicis: Finalist for Shorty Awards
• Ad Age Silver for best agency-client marriages at Publicis for Family Care (Charmin, Bounty & Puffs)
• Finalist for INMA 2021 Global Media Awards for Hearst Newspapers
• P&G Brand Stewardshipawarded 2013-2016 to Publicis Groupe
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• Stringer at Brooklyn Eagle: The Hidden Power of Community Boards Sharping Brooklyn and beyond
• Co-Author of Collab Type by W Type Foundry x Secret Riso Club. Buy here
• Contributor at Kulfi Beauty. Kulfi is a group of South Asians empowering our community through representation: How Kajal became an important part of my makeup routine
• Spotify Design, Designing for Businesses
• The world's largest Collaborative Typeface, designed by 83 authors: New Latin Wave. Buy the book by Secret Riso Club here
• Babspac, Build a Better: Gov-tech Infrastructure
• Hilltop: The Heights with Hearst
• Pikwizard, Which aesthetic is more impactful? - Minimalism or Maximalism
• More writing available on Medium
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• Alumni Board at Parsons School for Design focusing on mentorship and career guidance for juniors and seniors.
• Business mentor at ADP List focusing on career guidance and industry knowledge.
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• Board member of District 7 representing the Brooklyn neighborhoods of Sunset Park, Windsor Terrace, Greenwood Heights, and South Park Slope under Brooklyn Borough President Antonio Reynoso.
• Fundraising and special events volunteer at In Gods Love We Deliver.
• Design community member at the American Institute of the Graphic Arts.
• Designer for Designers Available connecting social justice organizations with pro-bono design help.
• Consultant to several investment firms at Guide Point Advisors
• Executive Director at Build A Better State Pac. Babs Pac is a New Jersey continuing political committee.
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Yale School of Management, Executive Education
Parsons School for Design, Undergraduate Studies
Overseas School of Colombo, International Baccalaureate
For more info or work samples, reach out and say hello. Or if you'd rather lurk, you can browse my (sort of) blog—an infrequently updated mix of design insights and mercury-in-retrograde chaos. I also offer design coaching with various packages to help you level up—check them out if you're interested.