Amel Afzal

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Launch partner for House of Wise

I recently began working with Amanda Goetz as a launch partner for her new company - House of Wise. The work is focused on the marketing, growth, and sales of House of Wise - ultimately, to get the word out about this amazing founder & her brand.

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So, what is House of Wise? 

House of Wise provides luxury CBD products to help you take control of your sleep, sex, and stress. In 2017, Amanda found herself in NYC with 3 children under the age of 5 and navigating a divorce at the height of her career. The stress and anxiety were almost too much. As a marathoner and former ACE group fitness instructor, Amanda is very critical of what she puts into her body and started researching the health benefits of the hemp plant. Hemp-based products are now an integral part of her daily routine to help her tackle all her roles in life and is passionate about helping women do the same.

The name “House of Wise” is inspired by Brownie Wise, the creator of the Tupperware party. Brownie helped make Tupperware a household name by giving women the ability to earn their own money after World War II. In a classic male power move, Earl Tupper (the inventor of Tupperware, obvi) fired Brownie when she asked for more money and a spot on the executive team. He sold the company three months later for millions — and Brownie got absolutely nothing. A tale as old as time. 

To top it all off - House of Wise has partnered with the Last Prisoner Project. Last Prisoner Project (LPP) is a nonprofit organization that is fighting criminal injustice and reimagining drug policy specifically pertaining to cannabis incarceration. Support and donations from House of Wise go directly towards a scholarship program fund for women and children. These funds act as mini-grants to the children of incarcerated cannabis prisoners. Recipients are allowed to use the grant in any way that they need, such as for rent, groceries, school supplies, or utility bills. Read more about this partnership here.


Launch Day: December 1st, 2020 (!!!)