The term “blog” used loosely - a mix of lists and short-form ramblings. Mostly relating to art & design but often an outlet for when mercury is in retrograde.

Evolving the Olympic brand
Amel Afzal Amel Afzal

Evolving the Olympic brand

For 125 years, the Olympic Games have conveyed a message of inclusivity, universality and hope. The IOC hired a Canadian agency to help propel the Olympic brand into the future by creating a comprehensive design system that balances consistency and flexibility.

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Co-creating a Customer Experience + Uber + Wolf Ollins
Amel Afzal Amel Afzal

Co-creating a Customer Experience + Uber + Wolf Ollins

A redesign done in collaboration with internal and external design teams is hoping to alter perception and unite the brand globally. Wolf Ollins and Uber worked in such a harmonious way together and their work pretty much speaks for itself.

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