The term “blog” used loosely - a mix of lists and short-form ramblings. Mostly relating to art & design but often an outlet for when mercury is in retrograde 🪐


Evolving the Olympic brand
Amel Afzal Amel Afzal

Evolving the Olympic brand

For 125 years, the Olympic Games have conveyed a message of inclusivity, universality and hope. The IOC hired a Canadian agency to help propel the Olympic brand into the future by creating a comprehensive design system that balances consistency and flexibility.

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Co-creating a Customer Experience + Uber + Wolf Ollins
Amel Afzal Amel Afzal

Co-creating a Customer Experience + Uber + Wolf Ollins

A redesign done in collaboration with internal and external design teams is hoping to alter perception and unite the brand globally. Wolf Ollins and Uber worked in such a harmonious way together and their work pretty much speaks for itself.

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