The term “blog” used loosely - a mix of lists and short-form ramblings. Mostly relating to art & design but often an outlet for when mercury is in retrograde.

Evolving the Olympic brand
Amel Afzal Amel Afzal

Evolving the Olympic brand

For 125 years, the Olympic Games have conveyed a message of inclusivity, universality and hope. The IOC hired a Canadian agency to help propel the Olympic brand into the future by creating a comprehensive design system that balances consistency and flexibility.

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