Designing for businesses at Spotify
Last year I shared a couple of sentences with the wonderful editors of the Spotify Design Blog answering the question “What considerations do you need to make when designing for B2B?”. As part of this series, I could only share a couple of sentences, but obviously I have thotz so here goes.
Top 7 to consider when designing for a B2B vs B2C Designing for B2B (business-to-business) requires a different set of considerations compared to B2C (business-to-consumer) design. Here are some important factors to keep in mind when designing for B2B:
Understand the business needs and goals: Before starting the design process, it's essential to understand the specific needs and goals of the business you are designing for. You need to know what problems they are trying to solve, what their unique selling proposition is, and what their target audience looks like.
Know your audience: You need to have a deep understanding of the target audience, which in the case of B2B design will typically be other businesses, professionals or decision-makers within a specific industry. You need to understand their pain points, needs, and how your solution can help them solve their problems.
Focus on usability: B2B design should be focused on usability, functionality, and practicality in combination with aesthetics. The design should make it easy for the user to find what they need, understand how to use it, and achieve their goals efficiently. Clear navigation, intuitive interface, and clean, simple design can help achieve this.
Consider the decision-making process: In B2B, the decision-making process can be much longer and more complex than in B2C. There may be multiple stakeholders involved, and the decision may require more research, evaluation, and consultation. Designing for B2B, therefore, requires providing all the necessary information, clear and concise messaging and a well-defined value proposition.
Incorporate branding: Branding is just as important in B2B design as it is in B2C. A strong brand can help establish trust, build credibility, and create an emotional connection between the user and the company. Therefore, incorporating branding elements such as logos, colors, and typography is important in B2B design.
Provide support: B2B products or services may require more support than B2C, and the design should account for this. Providing clear and easy-to-find support documentation, tutorials, and other resources can be essential in ensuring that the user is getting the most out of your product.
Consider the competitive landscape: Finally, you need to consider the competitive landscape and design something that stands out from the competition. This can be achieved by offering unique value propositions, creating intuitive user experiences, and providing exceptional customer service.
…Im sure I’m missing something though.
